Please note that, by using this website, the services available on this
website, and any mobile or desktop applications of this website
(collectively the “Services”) provided by Ergo Ventures and Advisory, LLC
(“Ergo”), you are accepting the practices described in this Privacy
dissemination practices with respect to the Services. Please read this
your personal information and how we will treat it. By visiting and/or
using the Services, you are accepting and consenting to the practices
1. Information Collected By Ergo
When you use the Services, we collect a variety of information from and
about you, your devices, and your interaction with the Services. Some of
this information identifies you directly or can be used to identify you
when combined with other data.
Information you provide.
When using the Services, you may be asked to provide personal
information about yourself, such as your name, contact information,
payment information, details about your properties you are interested in
listing. This may occur, for example, when you register on the Services,
share or save a property, or complete other forms or transactions. You
may also provide information about a third party through the Services,
for example, if you share a real estate listing with a recipient via
email. We may combine this information with other information we collect
from your interaction with the Services or from other companies.
Some information you provide through the Services is collected and
processed by third parties on our behalf. For example, when you order
products or services through the Services, we may need to collect your
credit or debit card information. This information is collected and
processed by third-party payment processors. In the event that a credit
report is required to use a Service, you may be asked to provide your
Social Security number ("SSN"). When SSNs are required, we use technology
to pass that information directly to the third-party providers who need
the information to process the credit or background check report. If you
are a real estate professional, you may be able to connect your
third-party email account (such as Gmail) to your Ergo account. If you
enable that connection, Ergo will access your messages, contacts, and
settings to provide the requested Services to you.
The pages on the Services may also include web beacons or pixels, which
are electronic files to count users who have visited that page, to track
activity over time and across different websites, to determine users’
interactions with emails we send, to identify certain cookies on the
computer or other electronic device accessing that page, or to collect
other related information, and this information may be associated with
your unique browser, device identifier, or Internet Protocol address. We
may, for example, implement a pixel on the pages of the Services where you
view a certain advertisement so that we can track whether you visit a
website associated with that advertisement at a later time.
Third-party cookies, web beacons, and other tracking technologies.
We work with service providers and advertising networks to track and
manage cookie information and your activities while you're using the
Services and your online activities over time and across different
deliver advertisements to you based on your visit to the Services. For
additional information, please refer to the section below entitled,
"Interest-Based Advertising." You may opt-out of cookie tracking and
analysis from any of these service providers and advertising networks by
Opting Out of Collection of Information by Third Parties, which is
explained further below.
Mobile device and mobile browser information.
You may adjust settings on your mobile device and mobile browser
regarding cookies and sharing of certain information, such as your
mobile device model or the language your mobile device uses, by
adjusting the privacy and security settings on your mobile device.
Please refer to the instructions provided by your mobile service
provider or mobile device manufacturer.
If you enable location services on your mobile device, Ergo may collect
the location of your device, which we use to provide you with
location-based information and advertising. If you wish to deactivate
this feature, you can disable location services on your mobile device.
We collect information about your use of our Services, including the
type of browser you use, access times, pages viewed, your IP address and
the page you visited before navigating to our Services. We also collect
information about the computer or mobile device you use to access our
Services, such as the hardware model, operating system and version,
unique device identifiers, mobile network information, and browsing
Calls and text messages.
Calls between you and Ergo, or between you and third parties made
through Ergo, may be recorded or monitored for quality assurance and
customer service purposes. You will be notified at the beginning of a
call if it may be recorded or monitored. As part of this process, Ergo
and its service provider will receive in real time and store data about
your call or text message, including the date and time of the call or
text message, your phone number, and the content of the text message.
You may provide information publicly through the Services, such as when
you contribute to discussion forums.
If you use the social networking connection functions offered through
the Services, we may access all of your social network profile
information that you have made available to be shared and to use it in
governing your social network account to manage the information that is
shared through your account.
2. How Ergo Uses Your Information
Ergo generally uses the information collected about you to provide and
improve the Services, including to:
provide and deliver the Services, process transactions and send related
information such as confirmations and invoices;
send you technical notices, updates, security alerts and support and
respond to your comments, questions and requests and provide customer
communicate with you about products, services, offers, promotions,
rewards and events offered by Ergo and others, and provide news and
information we think will be of interest to you;
monitor and analyze trends, usage and activities in connection with our
revise, modify, and update existing Services and develop new Services;
detect, investigate and prevent fraudulent transactions and other
illegal activities and protect the rights and property of Ergo and
personalize the Services and present you with advertising, content or
features that we believe will be of interest or useful to you;
link or combine with information we get from others to help understand
your needs and provide you with better service; and
carry out any other purpose described to you at the time the information
You may receive email from Ergo for a variety of reasons - for example, if
you took an action through the Services or you signed up for a regular
report. If you have an account with Ergo, you can select your preferences
through your account settings. Also, you can manage your receipt of some
types of communication by following the instructions included in the email
we send you. Please note that, even if you unsubscribe from certain email
correspondences, we may still need to email you with important transactional
or administrative information.
3. When Ergo Shares and Discloses Your Information
Your privacy is important and we are committed to protecting your
information that identifies you personally. We will only share personal
information that you provide outside the public areas of the Services in
the following circumstances:
With your consent. When you consent or direct Ergo to share the personal
information. This happens when you submit your information through many
of our Services. For example, if you choose to contact a photographer,
investor, builder, property manager, or other real estate professional
through the Services, your name, phone number, email address, and
message content will appear to the recipient of the message.
Service providers to Ergo. When Ergo hires a service provider to help
operate the Services or our business, Ergo may give access to personal
information only as appropriate to perform the service for Ergo, and
responsible for the privacy of your personal information that is shared
with service providers.
Partners with whom we conduct business. When Ergo partners with other
businesses to offer products and services, we may share information with
those business partners only as needed to provide those products and
Legal obligation or protection from harm. When Ergo has a good faith
belief that access, use, preservation or disclosure of information is
reasonably necessary to (a) satisfy any requirement of law, regulation,
legal process, or enforceable governmental request, (b) enforce or
prevent, or otherwise respond to fraud, security or technical concerns,
(d) support auditing and compliance functions, or (e) protect the
rights, property, or safety of Ergo, its users, or the public against
Business transfers. If and when Ergo is involved in a merger,
acquisition, or any form of transfer or sale of some or all of its
business, whether as a going concern or as part of bankruptcy,
liquidation, or similar proceeding, we may share your personal
information in connection with that transaction.
Ergo may also share aggregated or de-identified information that cannot
reasonably be used to identify you.
4. Interest-Based Advertising
We participate in interest-based advertising. This means that when you use
the Services, we or third party service providers or advertisers may use
cookies (that they collect or that we provide to them) or other similar
technologies to collect information about your use of the Services
(including mobile applications) or your online activities over time and
across different websites and devices. Collected information may include
the content you view, the date and time that you view this content, and
the website that referred you to the Services, and this information may be
associated with your unique browser, device identifier, or Internet
Protocol (IP) address. These practices help tailor advertisements that are
relevant and useful to you. These tailored advertisements may appear on
the Services or on other websites, applications or properties.
In addition, if you have provided your email address to us, we may use a
scrambled, unreadable form (a hash) of your email address to deliver
tailored advertisements to you on the Services or on other websites.
You may opt-out of cookie tracking and analysis as described in the
section below entitled 'Opting Out of Collection of Information by Third
Parties'. The Services do not otherwise respond to ‘do not track’ signals.
5. Opting Out of Collection of Information by Third Parties
Ergo’s third-party ad servers, ad network providers, third-party
advertisers may provide you with advertisements that you may see on the
Services or on other affiliated websites. To improve the relevancy and
help measure the effectiveness of such advertisements, the Ergo Ad
technologies. These are used to record users' activity, such as the pages
visited, and to learn what types of information are of most interest to
6. Third-Party Links and Websites
Throughout the Services, we may link to the websites of other companies
and/or individuals. Further, certain functionalities on the Services may
involve the distribution of your listing information to third-party
websites. These third-party websites may collect information about users
external websites and third parties. Please refer directly to these third
parties and websites regarding their privacy policies.
7. Security and Retention of Information
Ergo takes reasonable steps to protect the information users share with us
from unauthorized use, access, and disclosure, both during transmission
and at rest. However, no transmission of information via the Internet nor
electronic storage solution can be entirely secure, so please be aware
that we cannot guarantee absolute security.
You can access, update, and delete personal information you provide to
Ergo in your account profile by logging into your account on Ergo. We may
maintain a copy of the original version of your information in our
We will retain your information for as long as necessary to fulfill the
is required or permitted by law.
8. Transfer of Information to the United States
Ergo is based in the United States and you acknowledge that the
information we collect is governed by U.S. law. By accessing or using the
Services or otherwise providing information to us, you consent to the
processing, transfer, and storage of information in and to the United
States, where you may not have the same rights and protections as you do
under local law.
9. Government and Private Party Information Requests
Ergo occasionally receives various forms of legal process from government
agencies and private parties requesting information about Ergo users.
Before we produce information, we will attempt to notify affected users
and give them an opportunity to object unless notification is prohibited
by law or if we believe that notification would create a risk of harm or
be otherwise counterproductive.
10. Contacting Ergo
practices of Ergo, please email us at
info@SmartReal.com, or you can
write to us at:
Ergo Ventures & Advisers
2704 Bennett Avenue
Evanston, Illinois 60201
Please note that this policy may be amended from time to time. You should
check back for the most current version before relying on any of the
changes to the policy, either by posting a notice on our websites, by
sending an email, or some other reasonable method.